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| 1940s German Travel Alarm offered by calloohcallay |
We're all thrilled when an item sells. It's a great feeling to send it out, knowing your vintage find has found a new home and you've just made more room for your next vintage treasure. But what if sending it off wasn't the final act? What if pressing down that last bit of tape was just one little step towards another sale?
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| 1960s Floral Containers offered by Flyingace |
I like to buy from my fellow vintage sellers, especially ones that are members of the Etsy Vintage Team. In this spirit, when I needed a hat form recently I searched within the team and found a neat green colored one from tippleandsnack. When I received her neatly wrapped package, I found a cool insert inside.
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| Example of tippleandsnacks tag, included in each package |
It drew my attention: cute cellophane envelope, the shop logo, & a vintage cardboard milk top. This little extra step reinforced the shop logo in my mind and made me happy-a little cute freebie! It was the perfect balance of what a package insert should be. Occasionally when I've purchased from artists they've sent a pile of discount cards that are confusing and don't do anything to reinforce their own brand. Keeping it simple is key.
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| Tangerine Orange Buttons offered by AddVintage |
A few customers lately have asked us to refrain from including invoices since the item is a gift. We've gone the extra step and included a birthday note. That has brought in rave reviews! We're also willing to wrap a gift if asked-who doesn't love to unwrap gifts?
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| Boy Was I Mad Book offered by wonderdiva |
To help provide extra incentive, we always include a card with our logo & a discount code. Just had a customer take advantage of that last week-she had received a birthday gift from her Mom through us and used the discount that we sent. That is such a great feeling-our small effort resulted in a sale. Repeat customers are a vital part of a stores ongoing success.
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| Vintage Peony Blouse offered byBirdsChasingBugs |
What you choose to include with the item is also critical to your future with that customer. A clean tight box with no questionable logos is one great, but what's the extra step? Wrap things in rice paper instead of tissue? Tucking in a valued freebie instead of just a business card? Wrapping a charming piece of vintage ribbon around your tissue encased item? Every little small piece of the sales puzzle plays a role in your potential future customer relations.
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| Picton Ontario Postcard offered by TheOldBarnDoor |
It's never just about the item. It's about how the experience is perceived. Your beautiful wrapping, professionally packaged box or creative insert can cause the item to be seen in a totally different light. Take the extra care and enjoy repeat customers, over and over again!
