Packing up items, shipping them, getting them to the post office and finding shipping supplies. Probably not your most favorite part of selling online. Interestingly though, it is to your customer. Receiving their etsy package in the mail is a moment filled with anticipation and hopefully happiness. How you handle it on your end can greatly affect their perception of your item and service.
To start with: shipping supplies. Are you using old Corona boxes that have Sharpie marker scratched all over them? Are you using old newspapers, plastic bags from Target and other such sundries? I'm all for being green and recycling, but don't take it to extremes. Remember that moment when your customer opens the package. Looking professional is vital.
You can get
almost all of your shipping supplies for free (I get tape off Amazon through their Subscribe & Save program). I put ads up on my local
freecycle group and I get flooded. Insist on boxes being in good shape, no big wrinkles or dents, no major Sharpie attacks, and no major logos (except for the Amazon.com swoop). It's not hard to find good boxes, bubble and peanuts these days.
How you package your item is critical. A while ago I bought a figurine set on Etsy with plans to resell it. I bought it for $35 and it was worth $400+. I failed to note the seller was new. When the package arrived, the box was a tight fit and my beautiful set was smashed into millions of pieces. The seller had wrapped each large bisque figurine in one single sheet of newspaper (never mind that newspaper stains bisque!).
It's important to allow for space around your items. Machines are handling your packages most of the time now-not people. Fragile stickers don't mean squat to a giant conveyor belt. Wrap in bubble. If your item has a door/lid, wrap the door separate and leave it open so it doesn't rattle and break. Bury items in peanuts to protect them from impact falls (crashing 10 feet down into a pile of other packages). I make sure everything is secure and attach a business card with a future discount to the top of the bubbled item.
I ship generally USPS and if it's really heavy UPS. My local post office has a quick fingered worker that has hit me a few times. I've learned-if I insure an item, it's likely to go missing. If I don't insure, it'll get there. With the insurance printed right on the outside, I can see how this happens. I'm a big fan of insurance and do require it for my major sales-but then I ship those things UPS just to be sure. I want the items to arrive-that will definitely keep the customer happy!
The more care you take to use great looking and feeling supplies, the more professional you'll appear. You likely already do this-but this is a good reminder to stick to it. Look at your feedback-good shipping is almost always mentioned. How you package and ship will also greatly affect if your new customer becomes a repeat customer. Have fun wrapping!