What do you look for at the end of Winter? A change. Cheerfulness. Gardens. Moving homes. Rearranging furniture. Spring cleaning. Freshening up. Summer vacation planning. Weddings. Graduations. Mothers Day. Fathers Day. Anniversaries.
|Green Enamel Brooch & Earrings by reconstitutions|
Why not provide what people are yearning for?
Brighten up your shop. Look at your shop with an objective eye. Stand back from your computer by 5-6 feet. What primary color do you see? Brown? Grey? White? Just like everyone loves the feel of crisp white sheets in the Spring, they'll be attracted to your shop if it feels light and bright. Make it feel fresh, alive.
|Vintage Cake Pan by CheekyChicVintage|
|Vintage Suitcase by MellowMermaid|
|Citrus Litho by vintagegoodness|
Raise your prices! While this may seem counter intuitive, it's actually quite sound logic. As I've blogged about here before, it's vital to know who you're marketing to. Since we can't read minds, you can operate with some general information. What's the pricing comfort zone for an item to decorate the home? If you're drawing a blank, look at Potterybarn.com or CrateandBarrel.com. Both are very popular with the 30-50 age group. Both companies are blatantly copying vintage designs-and you're providing the real thing! Raise your prices and show that your items are worth it. Nothing causes the "what's wrong with it?" suspicion more than prices that are too low.
|Pear Pottery Bowls by Shoptastic|
Provide companionship. Are you talking to your Facebook fans? Do you treat them as potential friends or just as an audience to sell to? No one likes to be advertised to all the time. Stop just showing them your new listings and treasuries. Ask them questions. Tell them an anecdote about yourself. This also works well on your blog. Everyone likes a conversation to contribute to, especially in these bleak last days of Winter.
|Seed Starting Tray by birdie1|
Think of all the catalogs that come out this time of year. They likely arrived a few weeks ago to get you in the mood. The scenes in them are staged differently for each season. Spring is about bright colors, a fresh palette and a clean slate. Update your shop and see your customers respond!