Shop Window Basics

Arranging store windows is a critical marketing effort retail stores undertake. That blank space offers a fantastic opportunity to shape customer opinion, convey a message about the store image & convince the customer they need to come in. Print media also depends on their arrangements to lure customers. Similarly, our Etsy store fronts provide us a valuable marketing opportunity. 

Colors are balanced and lighting is strong by mascarajones

We've all seen them. You enter an Etsy store and feel affronted. The colors are askew, lighting is inconsistent & the page lacks a sense of balance. While you might take a cursory glance, stores that look this way appear jumbled & disorganized to our minds and we generally leave quickly. 

 A poorly designed shop. Colors are clustered together, there is no unification. 

Having an organized and visually balanced shop is critical for one major reason. Our customers are looking at a computer screen. The glare, lighting, tiny fonts & eye strain all make for a shopping challenge. If we counter that by providing a calm, balanced and well lit space, their eyes will relax and enjoy wandering throughout our shops. 

The same shop, redone. Colors & materials are balanced out. 

Our shops should be staged every day. Like putting a front page worthy treasury together, your shop should look fresh, coordinated and well thought out. If you have a bunch of similarly colored items, spread them out to help the eye balance. Perhaps you have several tiny or large items. Treat them the same as colored items and balance the shop out. 

Excellent use of color & lighting. I want to look more! By marybethhale

Keep in mind what your shop looks like above the fold. Meaning, what does your shop look like on a standard laptop screen? Good web designers think about this when building new websites. What that section of your shop looks like is very critical-it is the only impression many potential customers will get. Many will not scroll down if they're not tempted by those top lines. 

Great use of color, balance & subject matter by goodlookin

I don't rearrange my whole shop every day-that would be a time waster. But if we're listing, I do make sure items are balanced in order to compliment each other. One thing I do do daily is change my featured items. Even just moving the same items around freshens the shop and can give a totally different look. 

A balanced, relaxed and fascinating shop by hurstdesigns

By treating our shops as retail space, we'll bring a more professional feel to them. That's critical in building trust and reliability, two qualities we all need to convey this holiday season.