Tips That Work

How do you reach out to your potential customers? Or do you reach at all? Do you wait, hoping you'll wake up to a slew of sales the next morning? 

Arabia Finland Coffee Mug offered by VioletQVintage

We all wait, hoping. But there is a lot more we can do to ensure sales. With the economy going up and down faster than a roller coaster, it's vital we find creative ways to market our shops and items. Here I'll provide a few ideas that I've seen work well. 

Mod 1970s Throw Pillow offered by Kultur

Network!! Join local email groups: Yahoo freecycle, Mothers/Parents clubs, Civic groups and more. I'm very active in my local groups. I post things on Freecycle and I also get things off Freecycle. When I pick up or give away the items this allows for face to face interaction. This always results in a friendly conversation that inevitably leads to what I do for a living. My two BIGGEST clients came from a word of mouth referral from Freecycle. 

Upcycled Carved Coral Jewelry Rack offered by MellowMermaid

Talk!! Tell every person you meet what you do. Tell the checker at the Super Market. Find a way to incorporate it into everyday conversation. Promote yourself. Yes, it'll feel awkward at first, but you'll soon find you can just seamlessly integrate into the flow of talk. And people will want to hear about it. Why? Because what we do is FASCINATING. People love to hear about it. And in addition to that, everyone will want to know you at some point because when estates come up, you'll be the one who can help. 

Vintage See No Evil Bar Set offered by EmeliasCupboard

Advertise!! There are so many ways to reach the public. Don't just discount advertising as too expensive. I just placed an ad with the company that does those advertising placemats in restaurants. I've already received 6 calls, one of which is an Estate of the head lawyer to Disney & Bob Hope in the 1950's & 60's. The ad didn't cost much and the company distributes 22,000 placements a month. A good value for my money-it pays to think outside the box. 

Enamel Flower Brooch offered by reconstitutions

Expand!! While I'm all for selling on Etsy, there may be times when it pays to expand out into other venues. I know many of us are selling on eBay as well. But what about Craigslist? How about taking your listing and putting it on Craigslist when you list it on Etsy or eBay? I know an antique store in my town that lists every single item on Craigslist when it comes in the door. She's now getting 45% of her sales from online. 

Mid Century Enamel Box offered by mascarajones

It's not good enough for us to depend on Etsy to help us. We need to think out of the box and figure out how to drive traffic to our items and shops. At the end of the day, only we are responsible for our success. Let's make sure we are!! 

Fight Back Against the Slumps!

Vintage Clock Face by VintageInspiredVt

Lots of talk recently about sales. Or rather, lack of sales. Is it a slump? Is it the site we sell on? Is it us? Is it the time of year?

While those factors are worth considering, at the end of the day there are many elements we have direct control over. Not everyone heads out to the sun when summer comes! Millions of people work on their computers every day. Thousands of blogs are gaining new eyeballs every day-often at a very rapid rate. So we know the people are out there. The question is, how do we get them into our shops?

Crab Pendant by GeneralWhimsy2

Are you blogging? I don't mean once a month or once a week. Are you blogging every day? I know that sounds intimidating-and I'm certainly not a champ in this department. But I watch and I learn. I know from watching successful blogs that it takes frequent content to not only keep an audience but to continue to grow it. People want freshness. They want new. They want something great to look at every day when they sit down to their computers.

Vintage Soutache by AddVintage

What's the content of your blog? I admit, I still haven't found the voice for mine. I don't want to be a salesperson, shoving my shop finds down throats all the time. But I also don't want to ignore that I do have a shop. Find a way to keep your blog fresh: take your camera along on your estate hunts, write about the history of an item, or showcase items from another vintage shop. Mix it up and do it often. That's the best way to get found.

Barkcloth Folk Print Jacket by marybethhale

Are you making treasuries? Do. We all know they bring eyeballs in and we NEVER know where those eyeballs lead. Just this week a treasury brought me to a customer-in the most roundabout way. A woman saw an old wood saw of mine that was featured. She mentioned it to her father in law. He looked at it and went to my shop and left it up on his screen. His wife came along, saw some paintings I had and emailed them to a friend in Russia. The woman in Russia loved them and bought them. Now she's having me ship them to her best friend in Louisiana. Huh? From a treasury?

1930's Bantam Typewriter by YesterdaysSilhouette

Are you updating your Facebook page daily? Do you have a Facebook page? Again, not with just your latest finds. Solicit input from your viewers. Ask them questions. Have them post photos. Get them involved! And then sprinkle in your latest finds on a regular basis.

Rare Childrens Book by wonderdiva

We cannot just sit back and hope our shops are found. We should not depend on whatever website we're selling on to advertise for us. Yes, the site has a role to play, but we can greatly influence how much traffic comes to our shops. If we were just selling on our own websites we'd have to! So let's work just as hard as if we were all alone in the vast wasteland of the web, hoping to be noticed.