As I've mentioned before, I've been working hard to revamp my photography setup and redo all of the photographs of items still in the shop. Now that I'm retaking those photos, those items that have languished around for 1-2 relists are selling!
In my
January post, I discussed several of these points, but they are worth going over again. Photography is the single biggest controllable factor that can make or break your sale. It's even more important than price. I spend a lot of time looking at other shops all across the web and I've gotta tell you, we need to kick it up a notch in our shops. Consistently strong photos will set our shops apart, our team apart & give our sales a boost.
Your photos are your main marketing tool. And the number one free form of marketing is Etsy treasuries. If your photos aren't good enough, your item won't be featured in top ranked treasuries. Don't poo poo treasuries-it's phenomenal how many eyeballs view them and how many actions are a direct result of being featured.
1. Back up. While it's great to provide detail shots, that should NOT be your first shot. (There are exceptions to this rule, but generally it holds true) Your first shot needs to be one of the object with space around it. Items that are zoomed close don't look good when viewed next to lots of other items. Think of it this way: put space around your item so it will play well with the other vintage photos. Your items photograph should compliment the other photos: be they on the search page, browse page or a treasury. When they do, buyers can see your item clearly, and their eye will come to rest on your photograph.
2. Use a neutral background. I used to think it was clever to have a differently colored background so that I'd stand out from other sellers. That worked well, when I was selling on eBay. It doesn't seem to mesh well on Etsy, for many of the reasons listed above. They don't work as well in Treasuries and strongly colored backgrounds tend to distort how the eye perceives the color of the item being sold.
3. Try
OttLites or natural lighting. Since I've switched to Ottlites, my lighting woes are over. Pure spectrum light. Now I can get the pure colors from those items that drove me crazy before, and more importantly, I can take photos any time day or night!! No more set times in the morning.
4. Almost never use a flash. If you have good lighting, a flash almost isn't necessary. Flash glare does a great job of distorting the true color of items and can give the photos an unprofessional look.
5. Use a fantastic photo editor. I use
Google's Picasa. For me it's hands down the best editor I've ever used. I love the sharpen option, the neutral color button & the brighten.
6. Crop for thumbnails. It's so important your item look great in Etsy thumbnails. Leave space around your item and crop it to a perfect square. It took me around 3 tries before I got it. Picasa makes this easy, so you'll have to play around if you use a different editor.
7. Don't use blurry photos. I run into this daily while browsing. Your camera should have a macro mode for closeups. A tripod will help with regular shots. That combined with strong clear lighting should eliminate that problem. I don't like tripods so I stand with my legs far apart while photographing; I become a human tripod. Works like a charm.
Well, I'm sure there are more tips to cover, but these are the ones that have made the biggest difference for me. I am still working on rephotographing my old items, but hope to be caught up in the next month. As the weather improves it'll be hard to convince me to stay indoors, so I need to focus and get snapping now!
