 70s vtg animal print loungin... $44.00 |  Snake Skin Animal Ethnic Vin... $12.00 |  Vintage Victoria's Secre... $8.00 |
 vintage sequined leopard bla... $40.00 |  Vintage 1960s Leopard Print ... $68.00 |  Vintage 80s Silver Taffeta L... $22.00 |
Showing posts with label fancypantsandmore. Show all posts
Showing posts with label fancypantsandmore. Show all posts
Jul 12, 2011
Fresh Picks: Animal Attraction
To incorporate trendy animal prints into your wardrobe, think vintage! These wild clothing and accessory finds go beyond the commonplace, for a look that’s uniquely yours.
Jan 26, 2011
Promotions, Free Advertising & Building Your Brand
What is your brand? Knowing that is the jumping off point for all future advertising and promotion.
As I've said before, a consistent logo is key to identifying with customers. Something clear to see that somehow ties in with your store or name is ideal. I chose a turquoise teapot because it was one color (easy to view), a color that has strong vintage associations, and photographed cleanly. I don't offer that teapot-but it's similar to what I do offer and customers remember it.
I consider that teapot my logo. It is THE identity of Nachokitty. In order for it to work as my branding, I need to keep the same across Facebook, Twitter, Etsy, my business cards and the cards I include in every package.
Once you have a clear identity established, be consistent. I don't recommend using one name for your user id and different shop name on your banner. Customers can't search for you under that banner ad name, but it is the largest text on the page in most cases, calling out, Look at Me! Remember Me!
Okay, so you know who you are and how you want to be remembered. How will you get your name out there-not just once, but over and over again? Marketers have studied human behavior for eons and one thing is sure-viral marketing works best. Meaning, word of mouth.
This is where your single most effective FREE tool comes in. Treasuries. You find things you like, you post them and notify the sellers. What could be easier? Yet it's a free tool most of us aren't paying enough attention to. If people like the treasury, they'll likely check out your store. Now that we have activity feed, I am able to watch activity spike after certain treasuries are created. My New Years business resolution was to make 1-2 a day.
Other forms of free or low cost promotion: Facebook and Twitter. To boost my numbers on Facebook, I paid for an ad. It was cheap. It brought in hundreds of people. Now I have a core audience I can advertise directly to, involve by asking questions, and use as my word of mouth advertisers. You certainly don't need to pay for an ad-I see plenty of Etsy sellers with strong Facebook pages who didn't. It was just a quick way to get where I wanted to be.
There are other ways to promote that we'll discuss another time. Brand your store, use the tools that are free, and promote yourself. You have nothing to lose and much to gain.
As I've said before, a consistent logo is key to identifying with customers. Something clear to see that somehow ties in with your store or name is ideal. I chose a turquoise teapot because it was one color (easy to view), a color that has strong vintage associations, and photographed cleanly. I don't offer that teapot-but it's similar to what I do offer and customers remember it.
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| Vintage Mechanical Valentine by Wonderdiva |
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| An unforgettable avatar: she looks like her username! |
I consider that teapot my logo. It is THE identity of Nachokitty. In order for it to work as my branding, I need to keep the same across Facebook, Twitter, Etsy, my business cards and the cards I include in every package.
Once you have a clear identity established, be consistent. I don't recommend using one name for your user id and different shop name on your banner. Customers can't search for you under that banner ad name, but it is the largest text on the page in most cases, calling out, Look at Me! Remember Me!
 |
| Vintage Enamel Daisy Set by Jenscloset |
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| Her avatar is a small piece of this banner-excellent tie in |
Okay, so you know who you are and how you want to be remembered. How will you get your name out there-not just once, but over and over again? Marketers have studied human behavior for eons and one thing is sure-viral marketing works best. Meaning, word of mouth.
 |
| 1940's Toy Sewing Machine by tparty |
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| Great logo. Ties into username & matches banner |
This is where your single most effective FREE tool comes in. Treasuries. You find things you like, you post them and notify the sellers. What could be easier? Yet it's a free tool most of us aren't paying enough attention to. If people like the treasury, they'll likely check out your store. Now that we have activity feed, I am able to watch activity spike after certain treasuries are created. My New Years business resolution was to make 1-2 a day.
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| Vintage Tea Length Nightgown by FancyPantsAndMore |
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| Excellent avatar-ties right in with the product line & it's very eye catching |
Other forms of free or low cost promotion: Facebook and Twitter. To boost my numbers on Facebook, I paid for an ad. It was cheap. It brought in hundreds of people. Now I have a core audience I can advertise directly to, involve by asking questions, and use as my word of mouth advertisers. You certainly don't need to pay for an ad-I see plenty of Etsy sellers with strong Facebook pages who didn't. It was just a quick way to get where I wanted to be.
There are other ways to promote that we'll discuss another time. Brand your store, use the tools that are free, and promote yourself. You have nothing to lose and much to gain.
My name is Heidi and I live in beautiful Northern California gold country. I am an estate liquidator. I love antiques! I am married to my high school hunk and have 3 amazing daughters, all under the age of 8.
Oct 9, 2010
The Best Halloween Costume Ideas Begin With Vintage
You are invited to a costume party. Whatcha gonna do? Spend your disposable income on a disposable packaged costume? Fork over big bucks for a costume rental? I have a win-win solution: start with authentic vintage clothing for a brilliant costume, and add a great piece to your wardrobe forever!
Let’s start with what promises to be a popular theme again this year: Mad Men. Recreating the swank atmosphere of an early 1960s cocktail party is easy with these swell threads, clockwise from left: pink suit from 11karri Formal to Grunge Shop; floral skinny sheath dress from Flannery Crane; tucked waist dress from Vintage Goodness; and boucle jacket from Retro Threads.
But why not dial it back a decade or two? With the right hairdo (or wig) and makeup, these gorgeous 1940s-1950s day and evening dresses will transform you into your favorite star of the silver screen: Lena Horne? Lauren Bacall? Marilyn? Elizabeth Taylor? Sophia Loren? Doris Day? It’s your fantasy….have some fun!
From left: knit sweater/skirt set and party dress, both from Catseye Vintage; black chiffon/velvet cocktail dress from Jonquil; full-skirted day dress by General Whimsy.
Midcentury not your cup of tea? No problem! Whether you’re thinking Cyndi Lauper, Dynasty, or any Pop Tart of that decade, I found some killer Awesome Eighties choices.
Dresses from (left to right) Erstwhile Style, Haute Country Vintage and Ikonic.
In the 1970s, men were peacocks, so this is a great era for the guys. Think outside the white 3-piece suit for some authentic Disco Era gear.
Clockwise from top left: Bold blue print disco shirt from Runz With Vintage; leather jacket from Bird-in-Hand Vintage; abstract leaves disco shirt from Kitsch Wear; and nerdy scoop neck sweater vest from Beta Por Homme.
Some vintage clothing invokes a specific character. I managed the rental department of a huge Chicago costume shop for four years, and every October we needed to “name” our period costumes and true vintage clothing. See if you see what I see in these!
Back to the grownups (who are kids at heart), the sweet pink vintage baby doll dress from Beta Boutique is perfect for Shirley Temple, just add sausage curls and a big lollipop. Last, but not least, say it with me: Marcia, Marcia, Marcia! This drop-waist 60s dress from Three Chicks Vintage just screams The Brady Bunch.
Maybe you’re in the camp that believes Halloween is for sexy? Sexy witch, sexy vampire? These luscious dresses will fit the bill for Halloween, then stay at the ready year-round for the next time you want to attract attention.
In my experience, a lot of guys just want something simple. We have that covered, too. Here are some sweet pieces that make instant costumes.
From left: this vintage mohair cardigan from 11karri Formal to Grunge Shop works for Ward Cleaver (Leave It To Beaver) or even Kurt Cobain. Next, what guy doesn’t want to be Hugh Hefner for a night? With this smoking jacket from Catseye Vintage, you can do Hef with minimal effort. And this Hawaiian shirt from Cowgirl Junk works for Jimmy Buffett, a Beach Boy (or any surfer dude), or add a camera 'round your neck and black socks with your shorts to be Tacky American Tourist!
Vintage clothing not only makes an easy costume, but a versatile one, too! Lots of 1970s-80s styles harkened back to earlier times. So these gowns can be a different costume every year, simply by changing your hairdo, makeup and accessories. 
Vintage lingerie (clockwise from top left): black lace teddy from Theda Bara; pink crinoline slip from Haute Country Vintage; sheer black full slip from Cemetarian; red lace bustier from Fancy Pants and More; and hand-dyed camisole by Lagelle.
Whew! That’s a lotta vintage. And I didn’t even touch on vintage hats, neckties, jewelry, handbags and all the other goodies that will make yours the most spectacular costume ever. Or….if you’re lucky enough to be a talented seamstress, you can purchase vintage patterns from Etsy Vintage Team members to create a Halloween costume that’s both authentic and brand new. So let loose, have fun and go Vintage this year!
Let’s start with what promises to be a popular theme again this year: Mad Men. Recreating the swank atmosphere of an early 1960s cocktail party is easy with these swell threads, clockwise from left: pink suit from 11karri Formal to Grunge Shop; floral skinny sheath dress from Flannery Crane; tucked waist dress from Vintage Goodness; and boucle jacket from Retro Threads. But why not dial it back a decade or two? With the right hairdo (or wig) and makeup, these gorgeous 1940s-1950s day and evening dresses will transform you into your favorite star of the silver screen: Lena Horne? Lauren Bacall? Marilyn? Elizabeth Taylor? Sophia Loren? Doris Day? It’s your fantasy….have some fun!
From left: knit sweater/skirt set and party dress, both from Catseye Vintage; black chiffon/velvet cocktail dress from Jonquil; full-skirted day dress by General Whimsy.Midcentury not your cup of tea? No problem! Whether you’re thinking Cyndi Lauper, Dynasty, or any Pop Tart of that decade, I found some killer Awesome Eighties choices.
Dresses from (left to right) Erstwhile Style, Haute Country Vintage and Ikonic. 
In the 1970s, men were peacocks, so this is a great era for the guys. Think outside the white 3-piece suit for some authentic Disco Era gear.Clockwise from top left: Bold blue print disco shirt from Runz With Vintage; leather jacket from Bird-in-Hand Vintage; abstract leaves disco shirt from Kitsch Wear; and nerdy scoop neck sweater vest from Beta Por Homme.
Some vintage clothing invokes a specific character. I managed the rental department of a huge Chicago costume shop for four years, and every October we needed to “name” our period costumes and true vintage clothing. See if you see what I see in these!
Clockwise from left: This authentic 1940s dress from Flannery Crane makes the ultimate Lucy! Next, color block 80s sweaters, like this one from Beta Por Homme, are perfect for Cliff Huxtable (The Bill Cosby Show) or Sam Malone (Cheers). Several years ago, Three Amigos was a popular costume theme. That may have passed, but this adorable and authentic child’s mariachi costume from Nacho Kitty is still spectacular!
Back to the grownups (who are kids at heart), the sweet pink vintage baby doll dress from Beta Boutique is perfect for Shirley Temple, just add sausage curls and a big lollipop. Last, but not least, say it with me: Marcia, Marcia, Marcia! This drop-waist 60s dress from Three Chicks Vintage just screams The Brady Bunch.
Maybe you’re in the camp that believes Halloween is for sexy? Sexy witch, sexy vampire? These luscious dresses will fit the bill for Halloween, then stay at the ready year-round for the next time you want to attract attention.
Potentially scary and definitely vampish dresses from (left to right): Dusty Rose Vintage; Runz With Vintage; and DaisyToad’s Vintage.
In my experience, a lot of guys just want something simple. We have that covered, too. Here are some sweet pieces that make instant costumes.
From left: this vintage mohair cardigan from 11karri Formal to Grunge Shop works for Ward Cleaver (Leave It To Beaver) or even Kurt Cobain. Next, what guy doesn’t want to be Hugh Hefner for a night? With this smoking jacket from Catseye Vintage, you can do Hef with minimal effort. And this Hawaiian shirt from Cowgirl Junk works for Jimmy Buffett, a Beach Boy (or any surfer dude), or add a camera 'round your neck and black socks with your shorts to be Tacky American Tourist! Vintage clothing not only makes an easy costume, but a versatile one, too! Lots of 1970s-80s styles harkened back to earlier times. So these gowns can be a different costume every year, simply by changing your hairdo, makeup and accessories.
From left: Gunne Sax gown from Flannery Crane could be Karen Carpenter or a hippie bride this year, then add a Gibson Girl wig for Victorian next year; another Gunne Sax from Haute Country Vintage that could be totally 80s or Edwardian, depending upon how you finish it; and this ruffle embellished prom gown from Minicoops Vintage would make a delightful southern belle with the addition of a hoop skirt.
Here’s another tip: if you wear your vintage clothing plum out, you still have a great costume. Just shred it, cover it in fake blood, and you’re a Zombie!
Let‘s face it, Halloween is about fantasy. Many a mild-mannered woman steps out in something she wouldn’t wear in public any other day of the year. So I want to close with some spectacular vintage lingerie I discovered. Whether you are creating an 80s Madonna look, an old-time saloon girl, Liz Taylor’s famous scene in Cat on a Hot Tin Roof, or just want to take Prince’s advice and “wear lingerie to a restaurant,” these pieces will make you feel beautiful.
Vintage lingerie (clockwise from top left): black lace teddy from Theda Bara; pink crinoline slip from Haute Country Vintage; sheer black full slip from Cemetarian; red lace bustier from Fancy Pants and More; and hand-dyed camisole by Lagelle. Whew! That’s a lotta vintage. And I didn’t even touch on vintage hats, neckties, jewelry, handbags and all the other goodies that will make yours the most spectacular costume ever. Or….if you’re lucky enough to be a talented seamstress, you can purchase vintage patterns from Etsy Vintage Team members to create a Halloween costume that’s both authentic and brand new. So let loose, have fun and go Vintage this year!
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