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| Vintage Clock Face by VintageInspiredVt |
While those factors are worth considering, at the end of the day there are many elements we have direct control over. Not everyone heads out to the sun when summer comes! Millions of people work on their computers every day. Thousands of blogs are gaining new eyeballs every day-often at a very rapid rate. So we know the people are out there. The question is, how do we get them into our shops?
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| Crab Pendant by GeneralWhimsy2 |
Are you blogging? I don't mean once a month or once a week. Are you blogging every day? I know that sounds intimidating-and I'm certainly not a champ in this department. But I watch and I learn. I know from watching successful blogs that it takes frequent content to not only keep an audience but to continue to grow it. People want freshness. They want new. They want something great to look at every day when they sit down to their computers.
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| Vintage Soutache by AddVintage |
What's the content of your blog? I admit, I still haven't found the voice for mine. I don't want to be a salesperson, shoving my shop finds down throats all the time. But I also don't want to ignore that I do have a shop. Find a way to keep your blog fresh: take your camera along on your estate hunts, write about the history of an item, or showcase items from another vintage shop. Mix it up and do it often. That's the best way to get found.
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| Barkcloth Folk Print Jacket by marybethhale |
Are you making treasuries? Do. We all know they bring eyeballs in and we NEVER know where those eyeballs lead. Just this week a treasury brought me to a customer-in the most roundabout way. A woman saw an old wood saw of mine that was featured. She mentioned it to her father in law. He looked at it and went to my shop and left it up on his screen. His wife came along, saw some paintings I had and emailed them to a friend in Russia. The woman in Russia loved them and bought them. Now she's having me ship them to her best friend in Louisiana. Huh? From a treasury?
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| 1930's Bantam Typewriter by YesterdaysSilhouette |
Are you updating your Facebook page daily? Do you have a Facebook page? Again, not with just your latest finds. Solicit input from your viewers. Ask them questions. Have them post photos. Get them involved! And then sprinkle in your latest finds on a regular basis.
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| Rare Childrens Book by wonderdiva |
We cannot just sit back and hope our shops are found. We should not depend on whatever website we're selling on to advertise for us. Yes, the site has a role to play, but we can greatly influence how much traffic comes to our shops. If we were just selling on our own websites we'd have to! So let's work just as hard as if we were all alone in the vast wasteland of the web, hoping to be noticed.
